Cuteness as an affect contains a group of visual and behavioral features which are capable of producing physical or emotional reactions in the body of a subject.
Speaking of cuteness as an aesthetic category this kind of response is manipulated for commercial purposes, in the context of artistic creation or as means of self-expression.
In my thesis I will be concetrating on the concept of cuteness and its use in the field of contemporary art.
First I will focus on the origin of the notion of cuteness from psychobiological, sociological and culturological point of view. I will describe briefly the origin of the english term ''cute'' and japanese term ''kawaii'' and its evolvement. Than I will concentrate on the aspects of cuteness in today's society, where it has become a tool for advancement of commercial and even political interests, which will be desrcibed on the specific examples.
Subsequently I will concentrate on the aesthetic aspects of cuteness in the context of contemporary artistic statements including sociological and lorenzian (biological) viewpoints. I will also describe these aesthetics and its usage in the field of hi-tech technologies.
Cuteness can be differentiated into many subcategories (e.g. ''creepy-cute'', ''torturer-cute'', ''sexy-cute'', etc.) when speaking of its aesthetics. These will be briefly described and showed in both the theoretical and exemplary sections of the thesis. As a whole the thesis will also lead to the discussion of the artistic positions of particular artists working with cuteness aesthetics in their art production.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:391689 |
| Date | January 2018 |
| Creators | Petrlová, Simona |
| Contributors | LEDVINA, Josef, JANOŠČÍK, Václav |
| Publisher | Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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