Recently, as a result of people around the world to actively encourage the creation of new businesses, so that the field of entrepreneurship research has become a field of study of foreign enterprises, the fastest growing part. In particular, Taiwan is now suffering because of the financial turmoil triggered by the economic recession crisis, global competition and rapidly changing industrial structure, but also to the urgent need to develop new industries to provide more employment opportunities.
And as a result of the rise of emerging markets, a substantial increase in demand for the material, particularly in the industrial development of the oil must be used is in great demand, resulting in global crude oil stocks continued to decline. In addition, the sharp increase in carbon dioxide emissions, causing global warming, the greenhouse effect serious environmental problems are also plaguing the world, it is "the United Nations Framework Convention on Climate Change's Kyoto Protocol," signed. Under the influence of many factors in the world are looking into the use of resources in alternative energy and energy-efficient power-saving environmental protection products, including solar industry and light-emitting diode (LED) industry the most popular, so many of the new company set up R & D and production of related products.
In this study, the production of LED Wafer and Chip professional manufacturer G company for the study, using SWOT Analysis, Five Forces analysis, expert interviews as research methods, analysis of LED current industry conditions and to explore the company's first business process and key success factors, and then find out the case, how can manufacturers in the highly competitive environment, the establishment of a unique business advantage to the follow-up for people wishing to enter the LED reference industrial companies.
The case study found that the G company success and have the following six key factors: (1) business and industry pre-market assessment of the right; (2) a clear position; (3) product differentiation (niche products); (4) has a strong start-up team; (5) personality traits entrepreneurs; (6) of prudent financial control, and the scholars referred to the key factors of success in good agreement, therefore, present or future intention to enter the LED after industry into the role of manufacturers with a reference indicator .
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0806109-132608 |
| Date | 06 August 2009 |
| Creators | Fang, Chun-chin |
| Contributors | Dr. Lin Hsin-Hui, Dr. Wu Jen-Her, Dr.Kuo Feng-Yuan |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0806109-132608 |
| Rights | campus_withheld, Copyright information available at source archive |
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