Diploma thesis describes strategy analysis of the enterprise producing interior and facade paints. In diploma thesis are used such analysis as PEST, 4C, Porter's 5F model, internal factors and SWOT analysis. On the basis of SWOT analysis is formulated strategy for improving competitive position of the enterprise on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10889 |
| Date | January 2008 |
| Creators | Voborská, Jana |
| Contributors | Kovář, František, Janů, Ilona |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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