This diploma thesis interprets KLASA brand in context problems quality, in the concrete quality of foodstuffs. Practical part is presentation survey with questionary in the midst of selected market subjects in the Czech Republic. The main task of diploma thesis is the evaluation of influence of national KLASA brand on commercial fruitfulness of firms, particularly in bake products segment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:44575 |
| Date | January 2007 |
| Creators | PROVAZNÍKOVÁ, Hana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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