The dissertation work contains the analysis of franchising corporate environment. It is focused especially on Czech Republic and European union countries, history and changes concerning franchisors and franchisants, and a list of the biggest and well-known brands in Czech Republic and Europe. Situation analysis and SWOT analysis is created for chosen hotel. SWOT analysis is the main source for definition of hotel´s strategy. Dissertation work includes a draft of franchising concept including know-how.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46225 |
Date | January 2008 |
Creators | BOHÁČKOVÁ, Hana |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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