Climate change is one of the most prescient global development challenges of our time, and media plays an essential role in communicating awareness and knowledge sharing for mitigation and adaptation solutions. Although there is a significant amount of academic literature on the role media plays in communicating climate change, only a few studies examine the role of media coverage of the climate crisis in Ireland. These studies have yet to examine how climate change is represented in local media in Ireland. Accordingly, this study contributes to the recent growing body of research examining the portrayal of climate change in local media. This project explored how local media in rural Ireland represents climate change. The project utilised framing and ecological modernisation theories and employed a content analysis methodology to explore how climate change has been framed in local media from 2015 to March 2024. The findings from this examination indicated that media attention to climate change in local media in Ireland is on the rise, reflecting a growing community awareness and commitment to climate action. While reporting often leans towards agricultural interests, there is room for more balanced coverage that acknowledges the agriculture sector's significant contribution to Ireland's GHG emissions. Encouragingly, there has been progress in linking local impacts with climate change, though such news reporting could further engage the community and local government in discussions about creating context specific local solutions.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-68467 |
| Date | January 2024 |
| Creators | Helleberg, Janet |
| Publisher | Malmö universitet, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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