Title: Competency profile of PR professional in sport Objective: The objective is to identify competencies required to a position of PR professional in sport. The aim of a survey is to verify the level of competencies which follows compiling competency profile and comparison with existing profile of PR specialist. Methods: The objective is achieved using survey, interview and analysis of competency models database. Results: The result of this paper is competency profile of PR professional in sport, which contains competencies divided into several sectors and their required level. Key words: Public relations, PR professional, sport PR, competence
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:330585 |
| Date | January 2013 |
| Creators | Gazdíková, Lenka |
| Contributors | Voráček, Josef, Janák, Vladimír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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