The thesis of this work is focused on evaluation of effectivity of server www.o2extra.cz, in a context of todays Internet phenomenon - Web 2.0. Server O2 Extra is a community web, which is used as a place for sponzorship and loyality programme. User can do variety of things - read news about sponzorship projects, take part in a contest or discuss with others and watch photos. The theory part is aimed at introducing Web 2.0 to the reader - given examples of Web 2.0 are: Google, Myspace, Facebook and Last.fm. Their functions and goals are also listed, as it's crucial to understand how community servers work. Space is given also to a part about sponzorship activities, as O2 Extra is mainly used as a headquarters for them. Main part of the work is about O2 Extra itself - its functions and visual look is described and presented, followed by the own effectivity evaluation. For this purposes, Google Analytics was used as a evaluation tool. The conclutions and interpretations are given right after presented statistics, statistics as visits, bounce rate, pageviews etc. Work can be therefore used as a manual for O2 Extra owners, to improve its effectivity and number of users.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9219 |
| Date | January 2008 |
| Creators | Havlena, Lukáš |
| Contributors | Stříteský, Václav, Dufek, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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