Bibliografický záznam LABANTOVÁ, Zuzana. Mediální konvergence v prostředí internetu. Praha, 2011. 126 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch Abstract Media convergence - continuous merging of media determined by new technologies development - is one of the most significant phenomenons nowadays. The theoretical portion of this thesis describes technological, economical and content aspects of convergence. It is emphasizing Henry Jenkins's definition, which characterizes convergence as change in audience behavior, their active media content consumption. This contrast between passive audience of old traditional media and active audience of convergence media is a premise of following empirical portion of the thesis. It aims to assign socio- demographic characteristics to these contradictory descriptions. Audience of MF DNES, Rádio Impuls and TV Nova are elected as representatives of traditional audience and their profile is compared with iDnes.cz, Impuls.cz and nova.cz users characteristics. Methodologically, the thesis uses a quantitative analyze of dates gained from continuous big media researches realized in the Czech Republic. The thesis focuses also on these...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:298447 |
| Date | January 2011 |
| Creators | Labantová, Zuzana |
| Contributors | Švelch, Jaroslav, Jirků, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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