This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Republic and the EU. The thesis deals with information on the development of consumption of alcoholic beverages, factors influencing consumption and consequent impacts of consumption. The database sources of WHO, Eurostat and CZSO were mainly used for the secondary analysis and for the primary analysis, questionnaire and in-depth interviews were made. The output of the thesis identifies the factors influencing individual consumption, evaluates its impacts and includes subsequent determination of measures to reduce consumption in the Czech Republic through marketing tools.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431491 |
| Date | January 2017 |
| Creators | Jelenská, Andrea |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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