The main topic was the analysis of media investments to TV and internet, what are the trends of investment preferences to various media types and what factors influence these preferences. At the end I made a prognosis how will the TV and internet investments progress in next ten years.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:5596 |
| Date | January 2007 |
| Creators | Tomanová, Lucia |
| Contributors | Postler, Milan, Veletová, Andrea |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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