In this task I performed the analysis of status of consumer electronics market in the Czech Republic after 1989 year when a phase of planned economy was finished and market relations also entered into this field. I hypothesize that also in nowadays when competitive environment dominates and most of the trade is occupied by strong transnational companies it is possible to realize the idea of independent business. I describe this state and follow new development trends. At the same time I do survey of present-day situation and division of market among the biggest sellers. I pay attention also to internet trading that goes through the dynamic development. But despite of this fact a businessmen keep on searching the way how to operate both of he sell types (classical and internet one) together. At the end of this task I introduce the biggest traders of the market and I confirm the hypothesis that also independent trader can find his place at consumer electronics market and became successful.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11028 |
| Date | January 2009 |
| Creators | Troníček, Vladimír |
| Contributors | Vávra, Oldřich, Čejka, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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