Globalization and economic integration to European Union has highlighted problems of Lithuanian industry and the whole economy competitiveness. Only competitive industries are successful and powerful enough to increase their market shares in the long term. That is why it is important to analyze the phenomenon of competitiveness and to indicate the key factors of it in order to create the more favorable conditions for the Lithuanian industry growth and prosperity. The Lithuanian curative cosmetics industry was selected as the object of this work.
The aim of this work is to evaluate the competitiveness of Lithuanian curative cosmetics industry and to present main factors that could increase the competitiveness of this industrial sector.
To achieve the aim of the work, the following objectives have been defined:
- to develop conceptual understanding of the nature of the competitiveness;
- to analyze methods of the evaluation of industrial competitiveness;
- to present the definition of the curative cosmetics;
- to analyze the competitiveness of Lithuanian curative cosmetics industry;
- to prepare Lithuanian curative cosmetics industry research methods and to analyze the results that have been received during the research;
- to present the recommendations for increasing the competitiveness of Lithuanian curative cosmetics industry.
This work is subdivided into three chapters. The first chapter gives insight into the information gathered through a review of literature about the... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060619_093943-88952 |
| Date | 19 June 2006 |
| Creators | Trainaitytė, Jurgita |
| Contributors | Kairys, Jonas, Tamošiūnas, Abdonas, Kaledienė, Ramunė, Petrauskienė, Jadvyga, Bučiūnienė, Ilona, Misevičienė, Irena, Kaunas University of Medicine |
| Publisher | Lithuanian Academic Libraries Network (LABT), Kaunas University of Medicine |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060619_093943-88952 |
| Rights | Unrestricted |
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