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Biopotraviny - vnímání kvalitativního rozdílu veřejností na Brněnsku

This thesis is focused on quality and production of organic food and the differences between organic products and conventional products. The aim of this work is focused on public perception of organic food, which was evaluated using a questionnaire survey in the Brno-city and Brno-country. The questionnaire survey consisted of 23 questions and 138 respondents completed it. The first six questions were to determine basic information about the respondent, the remaining issues were on the issue of organic food. The obtained values were evaluated by verbal expression and processing it into a graph. From the survey it became clear that the public is very little knowledgeable in this area, for example logo of European bioproduction never seen almost half of the respondents. In the quality and composition of foods are more interested women than men. Frequency of purchase of organic food is mostly once a month, in a hypermarket or a supermarket or in a specialty store with spending up to 500 CZK. The most desired range of organic quality are fruits, vegetables and dairy products. Purchase of organic food is limited mainly by higher price and lack of trust in organic food.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:430531
Date January 2017
CreatorsZajíčková, Marcela
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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