This diploma thesis deals with the assessment approach of the country and citizen to the national cultural heritage. For this assessment was selected third least vis-ited region in the Czech Republic-Vysocina region. The aim of the work is the analysis of a questionnaire to identify the reasons that prevent greater development of tourism in the Vysocina region, because this region has a large untapped potential. Another aim is to find out the opinion of citizen to cultural heritage-both in the Vysocina region and in general. This thesis contains theoretical and practical part. Theoretical part serve to clarify issues of cultural heritage and to explain the basic concepts related to this topic. Further in this section, the function of the country, which is the most important player in the care of cultural heritage and there are mentioned methods of funding for cultural heritage. With this diploma thesis is closely related to tourism and cultural tourism, which in this section is also elucidated. The practical part includes an evaluation of the current situation in the Vysocina region in terms of tourism. Another part is the statistical analysis of the results of the research, which was implemented among residents and visitors of the Vysocina region (analysis of frequency distribution and analysis of dependencies). The thesis also contains SWOT analysis to identify strengths, weaknesses, oppor-tunities and threats Vysocina region. In this part of the thesis are specified problems and suggestions for their solution.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:363010 |
| Date | January 2016 |
| Creators | Pokorná, Aneta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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