The thesis is focused on crisis management, which should follow any company that wants to keep its place in the market. The main aim of the thesis is to analyse the level of crisis management in the enterprise. The thesis is divided into two parts, theoretical and practical. The theoretical part is focused on explaining and describing the basic concepts related to crisis management. Using literature, thesis also explains methods which are applied in crisis management. The practical part was processed using a personal consultation with the director of the company and access to the internal network. Its main objective is to describe and evaluate the process of crisis management in selected company. Crisis management was analyzed at SVUM - CZ, s. r. o. In the thesis is the company introduced first, including the economic side of the matter. Next, the level of crisis management is evaluated and identification of potential risks is processed because potential risks could have a negative effect on the company. The analysis of identified risks is processed using a risk matrix and to the most likely risks is processed crisis scenario and crisis plan. Finally, in the thesis are processed an appropriate recommendations to the company. SVUM - CZ, s. r. o., is a small company dealing with anti-corrosion and surface treatments of metals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:257419 |
| Date | January 2016 |
| Creators | Bechyňová, Barbora |
| Contributors | Fejfarová, Martina, Jiří, Jiří |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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