This thesis analyzes parts of decision purchasing process and reveals the most important criteria for medical tourists in the Czech Republic using questionnaire research method. Survey was conducted in cooperation with clinics and medical tourism providers in the Czech Republic. Based on the research, key decision factors are costs, experience and quality of surgeon and patient's reviews of the clinic. The thesis also provides suggestions on application of results in clinic's marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198226 |
| Date | January 2013 |
| Creators | Šebestík, Ondřej |
| Contributors | Karlíček, Miroslav, Roun, Vlastimil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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