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Využití cenové diskriminace na mezinárodních trzích / Use of Price Discrimination in the International Markets

The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443098
Date January 2021
CreatorsRosická, Markéta
ContributorsOklešťková, Sára, Luňáček, Jiří
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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