The goal of this diploma thesis is to analyze the buyer's decision process in the printer market for household. The most important of the theoretical part is the description of the whole process. The thesis is also focused on the different views on the buyer's decision process, description of factors, which influence the decision flow and on different types of the process. In the analytic part is the main attention sticked at the research of buyer's decision process in the printer (multifunction) market for households. It is based on questionnaire survey. Summing up and marketing recommendations are mentioned at the end of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77394 |
| Date | January 2009 |
| Creators | Čuřínová, Simona |
| Contributors | Koudelka, Jan, Král, Ludvík |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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