International schools and the concept of an international education are a relatively new phenomenon, but their growth is almost unparalleled by any other service industry. Anecdotal evidence suggests that the number of international schools has risen over the last forty years from less than one hundred to close to, if not exceeding, two thousand today. At the same time, organisations like the International Baccalaureate are seeing the curriculum programmes they offer, being taken up by national and international schools, as they seek to educate tomorrow’s citizens in the face of ever increasing globalization. However, the growth and increased accessibility of international schools has brought with it a more discerning customer. This study, with the use of segmentation theory, will show that international schools are fully aware of the ‘wants and needs’ of their ‘customers’ and deliberately recruit teachers who will satisfy certain predetermined criteria and, in doing so, ensure their own continued success. Using data drawn from a well established international schools’ recruitment agency and supplemented by information drawn directly from a number of international schools, this study will show that the majority of international schools, whenever possible and finances allowing, look to employ Western trained, English speaking teachers who preferably have previous experience of the curricular being offered.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:505709 |
| Date | January 2009 |
| Creators | Canterford, Glenn |
| Contributors | Lauder, Hugh |
| Publisher | University of Bath |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
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