The point of my work is to consider resources for implementation process of marketing plan of new product launch that is dealing with the analysis of market segments and opportunities in this branch for concrete product.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222092 |
| Date | January 2009 |
| Creators | Polák, Peter |
| Contributors | MBA, Svetlana Poláková,, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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