Thesis deals with the content of both campaigns LEAVE and REMAIN in the British referendum, talks about the main leaders and arguments. Emphasizes the role of political marketing as an important aspect affecting the outcome of the referendum, analyzes the channels through which both sides of the campaign communicated with the voters. Data was recieved from books, as well as internet resources. Based on analysis of these points, the thesis reveals the discourse of the referendum.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:430633 |
| Date | January 2017 |
| Creators | Fioleková, Michaela |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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