The focus of this investigation is on the effects that content and layout forms of newspaper advertising have on consumer attitudes toward the legal profession. A second major purpose of the study was to determine the differences which exist between certain socio-demographic categories with respect to attitude towards the advertised lawyer and the legal advertisements. Thirteen variations of a legal advertisement for the newspaper medium were developed and shown to consumers and then tested by measuring consumers' attitudes toward twelve lawyer-related attributes and ten advertisement-related attributes.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc330698 |
| Date | 08 1900 |
| Creators | Webster, Cynthia |
| Contributors | Thomas, L. Fred (Lawrence Fred), Coe, Barbara J., McCallon, Earl L., Lumsden, D. Barry |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iii, 185 leaves : ill., Text |
| Rights | Public, Webster, Cynthia, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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