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Legal Service Marketing: An Exploratory Study of Attorney Attitudes in the State of Texas

The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc330781
Date08 1900
CreatorsIngram, Tom L.
ContributorsGreenberg, Barnett, Starling, Jack, Littlefield, C. L. (Cleatice Louis), Dorse, Alvin C.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatxvii, 267 leaves, Text
CoverageUnited States - Texas
RightsPublic, Ingram, Tom L., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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