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A strategic study on constructing agri-leisure experience commodity in Kaohsiung and Pintung counties

Agri-leisure is a new type of farm operation model. It is a service that well utilizes the natural resources and the local characteristics to let the visitors experience rural life, and to get spiritual satisfaction.
Since most of the farms¡¦ products and activities are not innovative and entertain enough, the objective of this project is to help the farms owner in Kaohsiung and Pingtung counties to breakthrough this dilemma. We evaluate each farm¡¦s SWOT analysis, holding conferences with industrial, governmental and academic experts, and adopts Delphi rule as a tool for the objective perspective. Finally, we conclude 20 strategies regarding to 3 perspectives, which are ¡§The overall development¡¨, ¡§Experience activities¡¨ and ¡§Related products¡¨

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0119109-151037
Date19 January 2009
CreatorsTsai, Min-yi
ContributorsHong-Hui Liu, Wan-Long Hung, Yuan-Che Hsiao
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0119109-151037
Rightscampus_withheld, Copyright information available at source archive

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