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Previous issue date: 2017-10-26 / A ado??o de h?bitos alimentares saud?veis cresce em ritmo acelerado no mundo. A procura do consumidor por produtos que utilizem mat?rias primas naturais e sustent?veis tamb?m cresce a passos largos, mais notadamente nos pa?ses desenvolvidos da Europa e Am?rica do Norte. A moringa ole?fera, ?rvore origin?ria da ?ndia e que se adaptou perfeitamente ao semi?rido nordestino, ? uma planta que vem se mostrando uma das melhores fontes de nutrientes alimentares e de ?leo vegetal de alta qualidade. Dois fatos sobre a moringa ole?fera foram verificados no estudo para confec??o deste trabalho: 1. N?o h? estudos relevantes sobre a viabilidade econ?mico-financeira da cultura da moringa no Brasil; 2. A planta n?o ? explorada economicamente no pa?s na escala que poderia ser. Utilizando t?cnicas abordadas no Mestrado em Inova??o da UFRN, tais como Design Thinking e Avalia??o Econ?mica de Projetos, este trabalho foca no estudo da viabilidade econ?mico-financeira da planta??o de moringa ole?fera no semi?rido nordestino e na produ??o e exporta??o de p? de folha e ?leo de semente de moringa. Os resultados obtidos s?o positivos, apontando para um VPL de R$ 1.440.160,00. Como se objetiva tamb?m implanta??o de uma startup para explora??o econ?mica da moringa, este trabalho ? apresentado na estrutura de um plano de neg?cios. / Adoption of healthy eating habits is growing fast in the world. Consumer demand for products using natural and sustainable raw materials also grows, most notably in the developed countries of Europe and North America. The moringa ole?fera, an India native tree which has perfectly adapted to the Brazilian northeastern semi-arid region, is a plant that is proving to be one of the best sources of nutrients and high quality vegetable oil. Two facts about moringa ole?fera were verified in the research to write this thesis: 1. There are no relevant studies related to the economic-financial viability of moringa culture in Brazil; 2. The plant is not economically exploited in the country on the scale it could be. Using techniques discussed in the Master's Degree in Innovation at UFRN, such as Design Thinking and Projects Economic Valuation, this work focuses on the economic-financial viability of the moringa plantation in the Brazilian northeastern semi-arid region and on the production and export of moringa leaf powder and seed oil. The results are positive with a NPV of R$ 1,440,160.00. Since this project also aims to implement a startup company for economic exploitation of the moringa, this work is presented in the structure of a business plan.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/24902 |
| Date | 26 October 2017 |
| Creators | Carvalho Neto, Ant?nio Santana Ferreira de |
| Contributors | 07815066704, Guerra, Amilton Gurgel, 32296819400, Brand?o, Glaucio Bezerra, 59184574453, Medeiros, Henrique Rocha de, 59689960482, Marques J?nior, S?rgio, 12345018801, Abreu, Carlos Alexandre Camargo de |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM CI?NCIA, TECNOLOGIA E INOVA??O, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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