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Analýza obchodního potenciálu zákazníků na základě business intelligence a statistiky / Analysis of Customers' Business Potential Based on Business Intelligence and Statistics

The aim of this diploma thesis is to summarize existing facts about Business Intelligence and to point out the benefits of using those applications in the company. This thesis therefore contains both theoretical and practical findings regarding Business Intelligence, used technologies and attitudes, and also areas for improvement with suggested solutions. Moreover, there is mapped a practical example with implementation of BI tools.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:378380
Date January 2018
CreatorsŠípeková, Alexandra
ContributorsNeuwirth, Bernard, Dydowicz, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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