The thesis examines the importance of personnel marketing for the acquisition and retention of job seekers. The public sector is represented by the department of labour and the private sector by commercial job agencies. A SWOT analysis is made on the basis of current labour market trends and comparison of communication channels, registration of candidates, job offers and other services provided by employment intermediaries. The research is accompanied by a survey of 389 respondents. Finally, suggestions and recommendations are made to employment intermediaries in the areas of policy and strategy of acquisition and retention of employees, followed by a description of opportunities to deepen cooperation through personal marketing in the public and private sector.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431335 |
| Date | January 2017 |
| Creators | Doležalová, Lenka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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