This study identifies the need for intercultural business communication competence
and contends that a course in this field is of particular relevance to South African
organisations. The aim of this study is to identify, through needs analysis, the specific
intercultural business communication requirements of lscor managers with regard to
Japan. The requirements are identified in such a way that they may be used as the
criteria for an intercultural business communication course.
Quantitative and qualitative research methods were used in the study. The results of
the research indicate that managers generally lack knowledge of various
communication aspects relating to Japan. Participants also indicated a high degree
of culture shock in terms of specific intercultural factors.
The findings of the study form the content topics around which a course in
intercultural business communication may be developed. The relative value of the
topics to specific managers is also identified. / Communication Science / M.A. (Communication)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/17888 |
| Date | 02 1900 |
| Creators | Zywotkiewicz, Elize |
| Contributors | Angelopulo, G. C. (George Charles), 1956- |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Dissertation |
| Format | 1 online resource (v, 152 leaves) |
Page generated in 0.002 seconds