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”I don’t give a shit about fashion. I’m a man” : En kvalitativ undersökning om maskuliniteter och mansideal i Magazin Café / ”I don’t give a shit about fashion. I’m a man” : A study of masculinties and manly ideals in Magazine Café

The aim of this study was to identify what kind of masculinity is shown in 54 articles of the Swedish lifestyle magazine Magazine Café of 1993 and 2008, and in which way this masculinity may be different from eachother. The study included four magazine issues of each year with analysis focus on main articles and abolishment of reviews and press items.  The method was semiotic analysis with focus on manly characteristics and stereotypes.  The result showed that the normative man pictured in Magazine Café in 1993 was a man’s-man interested in manly characteristic business as sports, outdoor adventures and women. Fifteen years later not much has changed. The manly characteristics are the same but they have been complemented with a man-by-man accepted and homosexually inspired vain.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-1259
Date January 2009
CreatorsFransson, Marcus, Persson, Johan
PublisherHögskolan i Kalmar, Institutionen för kommunikation och design, Högskolan i Kalmar, Institutionen för kommunikation och design
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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