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Tourism destination marketing : a comparative study, between Gotland Island, Sweden and Limbe city, Cameroon

<p>This research is carried out to explore the factors that influence visitors to choose a particular destination for a visit or the attributes visitors consider necessary to quality a place as a potential destination for a visit. This research is a comparative study on tourism destination marketing conducted in a town in a developed country; Gotland Island in Sweden and a town in a developing country; Limbe city in Cameroon. This research tries test two hypothesis, which were formulated by the researcher.</p><p><em>Hypothesis I</em>; visitors consider particular attributes in a destination before they visit it.</p><p><em>Hypothesis II</em>; some attributes are inevitable in any destination choice decision.</p><p>The research contains ideas from 200 respondents, 100 visitors of Gotland Island, and 100 visitors of Limbe City, and the results support both hypothesis. The research also contains a comparison of the attributes visitors consider in Gotland Island and Limbe city. This brings out the factors that would be considered by visitors in a developed country and visitors in developing country.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:hgo-489
Date January 2010
CreatorsEkonde, Cathy Nanyongo
PublisherGotland University, Institution 2
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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