<p>This research is carried out to explore the factors that influence visitors to choose a particular destination for a visit or the attributes visitors consider necessary to quality a place as a potential destination for a visit. This research is a comparative study on tourism destination marketing conducted in a town in a developed country; Gotland Island in Sweden and a town in a developing country; Limbe city in Cameroon. This research tries test two hypothesis, which were formulated by the researcher.</p><p><em>Hypothesis I</em>; visitors consider particular attributes in a destination before they visit it.</p><p><em>Hypothesis II</em>; some attributes are inevitable in any destination choice decision.</p><p>The research contains ideas from 200 respondents, 100 visitors of Gotland Island, and 100 visitors of Limbe City, and the results support both hypothesis. The research also contains a comparison of the attributes visitors consider in Gotland Island and Limbe city. This brings out the factors that would be considered by visitors in a developed country and visitors in developing country.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hgo-489 |
| Date | January 2010 |
| Creators | Ekonde, Cathy Nanyongo |
| Publisher | Gotland University, Institution 2 |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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