Health motivation is found to be a significant driver of local foods purchase (Maples et al., 2013; Onozaka, Nurse, and McFadden, 2010), yet it remains unclear what specific health aspects determine consumer purchase decisions. We study the specific health factors focusing on six particular diseases: cancer, heart disease, diabetes, obesity, back/joint pain and Alzheimer’s/dementia to find out whether a relationship exists between disease incidences and consumer decisions to buy local foods. We examine two separate decisions of whether and how frequently southeastern consumers buy local foods in a two-step decision framework known as Double Hurdle model. Results indicate that cancer, diabetes, obesity and back/joint pain are statistically significant to purchase foods at farm stands. Findings might help local food sellers and product marketers in the southeastern United States to gain a deeper understanding of how consumers’ health background and health concerns affect their choice of local food outlets.
| Identifer | oai:union.ndltd.org:MSSTATE/oai:scholarsjunction.msstate.edu:td-3471 |
| Date | 14 August 2015 |
| Creators | Thapaliya, Sudha |
| Publisher | Scholars Junction |
| Source Sets | Mississippi State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Theses and Dissertations |
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