Historically, sport has been a male phenomenon and this has also left an impression onsports coverage from the media. There has always been an imbalance in reportingbetween the sexes, but in recent years it has been possible to see an improvement froman equality perspective. The purpose of this essay is to find out how the local sportsnewsrooms work for equal sports coverage, and what obstacles and difficulties there areto get the reporting completely equal. To answer the study's questions, a structuredinterview is conducted with three sports managers and five sports journalists from fourdifferent local newsrooms in Sweden, to get their views on the job towards equal sportscoverage.The essay uses four different theories that are used as a basis and help when theinterview answers are analyzed in the results and the discussion. The theories used arethe agenda theory, framing theory, the gender theory and the gatekeeping theory. Theprevious research shows varying results on equal sports coverage. Several studies haveconcluded that there are more female sports journalists who are making an effort formore equal coverage, while other studies believe that interest in women's sports hasincreased after newspapers made a stronger investment in women's sports.The essay uses a qualitative interview study and a thematic analysis to be able tointerpret the experiences and perceptions of the interviewees. The method is best suitedwhen it comes to studying people's behavior and values in society, which fits well withthe essay's purpose.The results show that the local sports editors work daily for equal sports coverage, butthat it is not as simple as one might think. There are a number of factors that emerged inthe results that make it more difficult to achieve completely equal coverage. The numberof elite teams each catchment area has, the inroads of commercialization and theeconomy of the newspaper, as well as old norms and how it has looked throughouthistory are the factors that all interviewees highlight as playing a big role in why thereporting is still not equal between the sexes. This essay shows that the problem stillexists but that it has gotten better, and that hard work is being done to get as equal areporting as possible.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-118760 |
| Date | January 2023 |
| Creators | Peterson, Olle, Lundell, Axel |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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