Theoretical part of thesis considers basic information about aviation industry in Czech republic, classification of air transport and airline companies. This part also describes specifics of airline marketing, especially low-cost airline marketing. The thesis follows on with a practical part. There is introduced SmartWings brand and judged marketing activities together with marketing mix. The target of the thesis is to reveal shortcomings in SmartWings marketing activities and to find their solutions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76664 |
| Date | January 2009 |
| Creators | Daniš, Michal |
| Contributors | Procházková, Markéta, Palas, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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