Věrnostní programy jako nástroj konkurenčního boje proti slevám na příkladu společnosti L Oreal / Loyalty programmes as a tool for competitive fight against price reductions on the example of L'Oréal

Description

Diploma thesis is focused on the topic of loaylty programmes. First part deals with the history, trends and future of loyalty programmes in general. Second part is devoted to the loyalty programme of L'Oréal Paris, which was analyzed. Based on carried analysis, proper recommendation were suggested in order to improve the processes and effectivity of the loyalty programme.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-125207

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125207
Date	January 2011
Creators	Ježek, Adam
Contributors	Král, Petr, Šebová, Petra
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess