The paper deals with the consumption of luxury goods in the People´s Republic of China. The main objective of this work is to clarify the reasons that have caused the strong advancement of the sector of luxury goods in China. Next, the thesis focuses on current trends that have been getting on pace. In the first two chapters the theoretical base for the entire thesis was provided.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:261992 |
| Date | January 2015 |
| Creators | Poláčková, Kristýna |
| Contributors | Stuchlíková, Zuzana, Jiránková, Martina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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