Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing

Description

John R. Hauser, Kenneth J. Wisniewski. / Bibliography: leaves [35-36].

Links & Downloads

1. http://hdl.handle.net/1721.1/1998

Tags

HD28 .M414 no.1244-, 81

Additional Fields

Identifer	oai:union.ndltd.org:MIT/oai:dspace.mit.edu:1721.1/1998
Date	January 1981
Contributors	Hauser, John R., Wisniewski, Kenneth J.
Publisher	Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Source Sets	M.I.T. Theses and Dissertation
Language	English
Detected Language	English
Format	29, [7] leaves, 2869879 bytes, application/pdf
Relation	Working paper (Sloan School of Management) ; 1244-81.