The thesis proposes a marketing strategy for the Czech Centre Madrid based on the assumptions from the Strategy of Czech Centres 2012--2015. The thesis suggests new ways in which the Czech Centre Madrid can engage Czech companies in foreign presentation, new ways of external project funding, and new ways to improve the marketing communication and to strengthen the public relations of the Czech Centre Madrid.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192532 |
| Date | January 2013 |
| Creators | Žilková, Lucie |
| Contributors | Halík, Jaroslav, Poláček, Bohumil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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