This diploma thesis focuses on a discursive object called "ideal woman ", which is constructed in the Vlasta magazine. It is a women's magazine suitable for middle - aged ladies. In this work, I will examine the discourse, which is based on an implicit critique of the masculine order of the world, but the discourse is paradoxically structured to covertly affirm this order. I will focus on naturalization strategies of how the discursive object of the "ideal woman" is presented to the reader as natural. The aim of the work is the analysis of media content using tools combining narrative theory and discursive analysis. Key words: Discourse, narration, ideal woman, magazine, stereotypes, Vlasta
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:435933 |
| Date | January 2020 |
| Creators | Maňhalová, Martina |
| Contributors | Charvát, Martin, Češka, Jakub |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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