The methodology applied to the study is based on mass data collected from secondary market. Through analyzing four aspects which include the developing situation of foreign banks in Mainland China (including case study of two foreign banks),the general situation of target customers (Taiwanese Companies) for Taiwanese banks, the financial contact between Taiwanese Banks and Mainland China (including the standpoints of primary Taiwanese Banks about how to enter China market), and the regulations of Cross Strait governments, referring to theses about how Taiwanese Banks getting into Mainland China, and also combing the SWOT analysis of Taiwanese banks, the study proposes the suggestions about target market, market position, distribution strategy, product and service strategy, and the direction of business cooperation which hopefully can be referable for the entry strategy of Taiwanese Banks in Mainland China.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0604109-191951 |
| Date | 04 June 2009 |
| Creators | Lin, Jyh-yeong |
| Contributors | Pei How Huang, Jen Jsung Huang, David Shyu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0604109-191951 |
| Rights | not_available, Copyright information available at source archive |
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