In 2008,the KMT became the ruling party of R.O.C. again, and many new cross-strait policies had been addressed . The cross-strait direct transportation was established since December 15th, 2008. Of all visitors to Taiwan, there are 35 thousand tourists from mainland in December, 2008. The numbers of tourists from mainland in 2008 is three times more than those in 2007 . Although financial crisis is world-wide, the direct transportation is benefit to tourism industry of Taiwan.
Around the world, the mainland tourists have the No. 1 expenditure in Hong Kong. After Hong Kong signed the CEPA with P.R.C. , tourists to Hong Kong increases from 150 million in 2003 to 252 million in 2006. The growth rate is 63% . Developing tourism can improve Taiwan economy and the direct transportation is good to most industries.
This study discusses the history of direct cross-strait transportation and new policies of airline limitation and the number of persons in a tourist group. We also review articles to explain the market of tourism in Kaohsiung, Taiwan, Asia and the world.
The study send 250 questionnaires to people living in Beijing , Nanking , Shanghai , Guangzhou , and Xaimen . The main purpose of this questionnaire is to understand mainland tourist¡¦s favors about resorts ,foods ,landscapes , consumptions in Taiwan. The interview with experts is based on the result of questionnaires. According to results, we also make a SWOT analysis of Kaohsiung tourism.
The conclusion is that the key points of developing tourism in Kaohsiung city are those operators in tourism-related industries . The development of tourism in Kaohsiung city is feasible.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0708109-230424 |
| Date | 08 July 2009 |
| Creators | Kuo, Tsui-shu |
| Contributors | Chun-Tuan Chang, Stephen D.H. Tsai, Ming-rea Kao |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0708109-230424 |
| Rights | not_available, Copyright information available at source archive |
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