Return to search

Merchandising segmentu dekorativní kosmetiky u vybrané mezinárodní značky / Merchandising of a make up segment within the chosen international company

This diploma thesis deals with merchandising. Merchandising is a new discipline achieveing a high development potential and being more and more important in the competitive business environment. The teorethical part describes the basic concepts of the merchandising, its definitions, types and possible merchandising strategies. The practical part explains and shows whole merchandising process of the make up merchandising on a real examples from the chosen international company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16273
Date January 2009
CreatorsVyskočilová, Marie
ContributorsFilipová, Alena, Zeman, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0017 seconds