Dílčí strategie podniku - marketingová, prodejní, obchodní, ekonomická, finanční, personální, investiční apod. / Partial Strategies of an Enterprise - marketing, sales, business, economic, financial, personnel, investment and other strategies

Description

Thesis is devoted for stategic management problems in Amber Hotel Vavřinec. At present time, hotel has no cohereneted strategy and because of this reason, I decided to make it in my thesis. The objective of the work is to show fundamental knowledge of strategic management problems in hotel business and following on analysis propose strategy for Amber Hotel Vavřinec.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-11910

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11910
Date	January 2008
Creators	Matoušková, Věra
Contributors	Kovář, František, Nováček, Václav
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess