The main aim of the diploma thesis is to suggest a sophisticated methodology of change management while changing marketing strategy in a company. The result of this thesis is the consistent methodology that can be used by any company that desires to change their contemporary strategy. Managing change is based on Lewin’s model of change management in this work. The practical part will comprise two sections one of which will be devoted to the mentioned methodology of the strategy change management process and the latter to the application of the methodology to a particular company intending to change its current strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:428726 |
| Date | January 2019 |
| Creators | Hlaváčková, Tereza |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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