Goal of this theses is to prepare real and concrete business plan of hospitality business. Theoretical part focuses on entrepreneurial activity, legal aspects of hospitality and goals and structure of business plan. In practical part is described establishment of company, operation, marketing strategy, analysis of macro and micro environs, and analysis of financial statements. Then there is SWOT analysis and selected financial indicators.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75568 |
| Date | January 2010 |
| Creators | Džatková, Zuzana |
| Contributors | Tyll, Ladislav, Krause, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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