This thesis is focused on development of recommendations for selecting appropriate business strategy for small businesses operating in the gastronomy sector, which would lead to consolidate their position in this sector of the market. The theoretical part describes starting points which are followed by the practical part. The result of the work is based on the analysis of the external and internal environment of the three monitored companies. To analyze the external environment was used the PESTE analysis and analysis of competitive forces. Analysis of the internal environment is based on an analysis of the vision, goals and mission of the enterprise, value chain analysis and portfolio analysis of monitored companies. Factors of external and internal environment are processed by matrix EFE and IFE. From the analysis of the external and internal environment are compiled IE matrix and SWOT matrix. SWOT matrix creates recommendations for selecting an appropriate business strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:179224 |
| Date | January 2014 |
| Creators | Potůčková, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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