This thesis evaluates the current status of the small and medium-sized enterprises in the brewing industry in terms of competitiveness and their market position. It reviews the effectiveness and possibilities for further development of two companies in the Pilsen region which belong to the category of small and medium-sized enterprises - the restaurant breweries: Lukrecius a.s. and Akciový pivovar Letiny a.s.
Small and meidum-sized enterprises have lower economic strength compared to large businesses. Another problem that affects almost all enterprises in The Czech Republic since the middle of the year 2016 is the shortage of staff. Even the restaurant breweries are affected by these problems.
Small breweries have been developing fast since 2013. About 50 new small breweries are founded every year. To become competitive, the breweries must have a certain competitive advantage so they need to know their strengths and weaknesses and above all, they must know the business environment in their area. The companies are usually very closesly connected with the region where they operate.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262959 |
Date | January 2017 |
Creators | Valešová, Veronika |
Contributors | Pletichová, Dobroslava, Zdena, Zdena |
Publisher | Česká zemědělská univerzita v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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