This thesis deals with the entry options of European SME companies into the Chinese sanitary market. The paper identifies four main objectives, which are: 1. Introduce the entry options of foreign companies into the Chinese market. 2. Summarize the development of China's real estate market. 3. Compare selected foreign companies in the Chinese sanitary ware market. 4. Evaluate whether the entry of a European SME into the Chinese sanitary market would be a strategically correct step. The thesis is divided into three chapters. These chapters are divided into two sections. The first chapter is the theoretical foundation of the thesis. It introduces motives and entry options of companies into foreign markets in terms of theory, and motives and general options of entering the Chinese market. The second chapter deals with the Chinese real estate market and related sectors. The related sectors are specified on furniture and sanitary market. The third chapter introduces foreign manufactures of sanitary ware on the Chinese market -- American company Kohler, Spanish company Roca and Czech company Ravak. The second part of the third chapter evaluates the felicitous target group, geographic location, marketing and sales options of the foreign companies in the Chinese market. At the end of this chapter a potential entry of European SME into the Chinese sanitary market is evaluated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193734 |
| Date | January 2013 |
| Creators | Švecová, Ivana |
| Contributors | Stuchlíková, Zuzana, Žamberský, Pavel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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