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An interpretative investigation into the marketing decision making process and the role of marketing information systems (MIKIS) within this

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1. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.266670

Identifer	oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:266670
Date	January 1998
Creators	Conway, Michael
Publisher	Lancaster University
Source Sets	Ethos UK
Detected Language	English
Type	Electronic Thesis or Dissertation